Class 12 Marketing Unit Test Sample Paper
(Fill in the blank)
1. Products have their own……… or a……… [1]
2. ………. are the goods used in producing the finished goods.[1]
3. Marketers define packaging as the ………. of marketing. [1]
(State true or false)
4. The term product is mostly used as a need-satisfying entity. [1]
5. Shopping products are the goods that a customer purchases frequently, with minimum efforts. [1]
(Choose the correct alternative)
6. The product situs slot gacor expansion either in the depth and/or in width is [1]
a) Product line
b) Product differentiation
c) Product diversification
d) Product standardization
7. The components of the product include. [1]
a) The logo
b) The core product
c) The brand name
d) All of these
8. What is slot terbaru meant by product positioning? [1]
9. Define Unsought products. [1]
10. Mention two qualities of good packaging. [1]
11. Explain the role of labeling. [2]
12. What is the difference judi slot gacor hari ini between customized product and augmented product? [2]
13. What are the four stages of product life cycle? Explain any one and its marketing strategies. [3]
14. What are the functions of packaging? [3]