CBSE Class 11 Marketing (812) Sample Paper
1- Answer any 14 questions out of the given 16 questions of 1 mark.
2- Answer any 8 questions out of the given 10 questions of 2 marks.
3- Answer any 5 questions out of the given 7 questions of 3 marks.
4- Answer any 3 questions out of the given 5 questions of 5 marks.
5- This question paper contains 38 questions out of which 30 questions are to be answered.
6- All questions of a particular part/section must be attempted in the correct order.
Answer any 14 questions out of the given 16 questions of 1 mark each:
1- ….. . is the act of obtaining a desired object from someone by offering something in return.
2- Production concept lays emphasis on ………… and …………. of products.
3- Organisations buying goods and services with a view to sell them to others for a profit are called…
4- “A short term incentive to encourage trial or purchase of a new product. Which element of the promotion mix is being referred in this statement?
5- Who has introduced the term Marketing Mix ?
6- What do you mean by 4 C’s of marketing mix?
7- The customer is the focal point of all marketing activities? (State true or false)
8- Environmental analysis helps in identifying only business opportunities in the market. (State true or false)
9- Customer value is a difference of total customer benefits and —-
(a) Total customer experience
(b) Total customer cost
(d) None of the above
10- Market offering can be combination of-
(a) Product and Services
(d) All of above.
11- The macro environment for business activity can be termed as:
12- The nature of goods and services demanded in a society depends upon:
(a) Fashion trends
(b) People’s attitude, customs, social cultural values
(c) Future expectations
(d) None of these
13- Branding is a — decision,
14- The way in which the product is delivered to meet the customers’ need refers to:
(a) New product concept
(d) Place or distribution decision.
15- Define marketing environment?
16- “Customer is the king’, which philosophy follows this ideology?
Answer any 8 questions out of the given 10 questions of 2 marks.
17- Explain the importance of marketing to the society.
18- Explain product concept being the part of marketing philosophies.
19- State four characteristics of marketing mix.
20- What is marketing? Can a marketer be a manufacturer, support with relevant examples?
21- How do ‘suppliers’ influence firm’s decision making? Discuss Give two examples of each of the following which can be marketed:
23- Explain the terms need, want and demand.
24- How does a demographic environmental force help the business firms?
25- Explain any two features of marketing mix.
26- What are the elements of promotion mix?
Answer any 5 questions out of the given 7 questions of 3 marks.
27- Explain the importance of Marketing to customers.
28- What are the types of Competition? Explain briefly.
29- Name the socio -cultural factors which hae peatioE Inttuc Ncig maketing detisions
30- Societal Marketing is earning profits by working for society, explain and support with examples.
31- Technology adoption helps to gain competitive advantage to the business firm’. Explain how?
32- What are the steps involved in developing a marketing mix?
33- What do you mean by Publics”? Explain any four types of publics affecting a business decision making.
Answer any 3 questions out of the given 5 questions of 5 marks.
34- Explain Maslow’s Hierarchy of Needs.
35- Explain the objectives of Marketing.
36- Explain the following importance/significance of Environment Scanning:
(a) Identification of Threats
(b) Sensitisation of Management to Cope
(c) Formulation of Strategies and Policies
(d) Image Building
(e) Determining Opportunities
37- What is meant by 7 P’s model for Service Sector? Explain these 7 P’s briefly.
38- Differentiate between Selling and Marketing Concepts on the basis of:
(e) View on business