CBSE Class 11 Marketing (812) Sample Paper

CBSE Class 11 Marketing (812) Sample Paper

General Instructions:

1- Answer any 14 questions out of the given 16 questions of 1 mark.

2- Answer any 8 questions out of the given 10 questions of 2 marks.

3- Answer any 5 questions out of the given 7 questions of 3 marks.

4- Answer any 3 questions out of the given 5 questions of 5 marks.

5- This question paper contains 38 questions out of which 30 questions are to be answered.

6- All questions of a particular part/section must be attempted in the correct order.

 

SECTION-A

 

Answer any 14 questions out of the given 16 questions of 1 mark each:

1- ….. . is the act of obtaining a desired object from someone by offering something in return.

 

2- Production concept lays emphasis on ………… and …………. of products. 

 

3- Organisations buying goods and services with a view to sell them to others for a profit are called…

 

4- “A short term incentive to encourage trial or purchase of a new product. Which element of the promotion mix is being referred in this statement?

 

5- Who has introduced the term Marketing Mix ?

 

6- What do you mean by 4 C’s of marketing mix?

 

7- The customer is the focal point of all marketing activities? (State true or false)

 

8- Environmental analysis helps in identifying only business opportunities in the market. (State true or false)

 

9- Customer value is a difference of total customer benefits and —-

(a) Total customer experience

(b) Total customer cost

(c) Warranty

(d) None of the above

 

10- Market offering can be combination of-

(a) Product and Services

(b) Information

(c) Places

(d) All of above.

 

11- The macro environment for business activity can be termed as:

(a) PEST

(b) PESTER

(c) ETOP

 

12- The nature of goods and services demanded in a society depends upon:

(a) Fashion trends

(b) People’s attitude, customs, social cultural values

(c) Future expectations

(d) None of these

 

13- Branding is a — decision,

(a) Promotion

(b) Price

(c) Product

(d) Place

 

14- The way in which the product is delivered to meet the customers’ need refers to:

(a) New product concept

(b) Selling

(c) Advertising

(d) Place or distribution decision.

 

15- Define marketing environment?

 

16- “Customer is the king’, which philosophy follows this ideology?

 

SECTION-B

Answer any 8 questions out of the given 10 questions of 2 marks.

17- Explain the importance of marketing to the society.

 

18- Explain product concept being the part of marketing philosophies.

 

19- State four characteristics of marketing mix.

 

20- What is marketing? Can a marketer be a manufacturer, support with relevant examples?

 

21- How do ‘suppliers’ influence firm’s decision making? Discuss Give two examples of each of the following which can be marketed:

(a) Ideas

(b) Events

(c) Information

d) Organisations

 

23- Explain the terms need, want and demand.

 

24- How does a demographic environmental force help the business firms?

 

25- Explain any two features of marketing mix.

 

26- What are the elements of promotion mix?

 

SECTION-C

Answer any 5 questions out of the given 7 questions of 3 marks.

27- Explain the importance of Marketing to customers.

 

28- What are the types of Competition? Explain briefly.

 

29- Name the socio -cultural factors which hae peatioE Inttuc Ncig maketing detisions

 

30- Societal Marketing is earning profits by working for society, explain and support with examples.

 

31- Technology adoption helps to gain competitive advantage to the business firm’. Explain how?

 

32- What are the steps involved in developing a marketing mix?

 

33- What do you mean by Publics”? Explain any four types of publics affecting a business decision making.

 

SECTION-D

Answer any 3 questions out of the given 5 questions of 5 marks.

34- Explain Maslow’s Hierarchy of Needs.

 

35- Explain the objectives of Marketing.

 

36- Explain the following importance/significance of Environment Scanning:

(a) Identification of Threats

(b) Sensitisation of Management to Cope

(c) Formulation of Strategies and Policies

(d) Image Building

(e) Determining Opportunities

 

37- What is meant by 7 P’s model for Service Sector? Explain these 7 P’s briefly.

 

38- Differentiate between Selling and Marketing Concepts on the basis of:

(a) Definition

(b) Emphasis

(c) Effectiveness

(d) Objective

(e) View on business

 

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