CBSE Collaborates with C-DAC Mohali to Conduct Training

CBSE Collaborates with C-DAC Mohali to Conduct Training Programme for School Heads on Digital Marketing

In a groundbreaking initiative, the Central Board of Secondary Education (CBSE) has joined forces with the Centre for Development of Advanced Computing (C-DAC) Mohali to organize an extensive training programme for Heads of all CBSE-affiliated schools. This unique initiative, titled ‘Fundamentals of Digital Marketing Using Social Media Platforms,’ falls under the umbrella of the FutureSkills Prime programme.

The training program, designed to enhance the digital marketing skills of school leaders, will consist of six sessions conducted by experts from C-DAC. The primary objectives of this initiative are to provide participants with a foundational understanding of digital marketing and social media marketing, teach them how to leverage social media platforms effectively to promote their schools, and develop their skills in creating and executing successful social media marketing campaigns.

The scheduled training sessions, each spanning two hours, cover a wide range of topics essential for modern school promotion. The sessions will commence on the 18th of March 2024 and conclude on the 26th of March 2024.

The detailed schedule includes an introduction to social media platforms, establishing an online presence through websites and Google My Business Page, building a YouTube repository for learning, video content creation, email marketing techniques, understanding social media metrics, and delving into Google ADS and Google AdSense.

The discounted course fee, available through a single-use promo code for CBSE, is set at Rs.10/- plus applicable GST. For those not availing the discount, the enrollment course fee is Rs.75/- plus GST. The affordability of the program aims to encourage widespread participation and ensure that school leaders from various backgrounds can benefit from this valuable training opportunity.

C-DAC, the collaborating partner in this initiative, is a premier research and development organization under the Department of Information Technology, Ministry of Communications and Information Technology, Government of India. Established in 1988, C-DAC has been at the forefront of cutting-edge technology development, providing advanced computing solutions and expertise to a diverse range of sectors.

The collaboration with C-DAC Mohali underscores the commitment of CBSE to embrace digital advancements in education and empower school leaders with the necessary skills to navigate the digital landscape effectively. Participants can expect to gain practical insights and hands-on experience from the sessions, equipping them to promote their schools efficiently in the digital age.

For further details about the training programme, interested individuals are encouraged to refer to the annexed document. Queries and clarifications can be addressed by emailing [email protected].

This collaborative effort between CBSE and C-DAC marks a significant step towards the integration of digital marketing strategies in the education sector, ensuring that schools remain competitive and adept in the rapidly evolving digital landscape.


Official Letter: